With the LinkedIn Page created, the next step is to go to LinkedIn Marketing Solutions’ page. To have a complete page, which helps to get more visibility, it’s important to also insert the company’s website, description, location, a cover photo, and hashtags. Then, choose your business’ category, fill in the company details, including the company’s logo, and a tagline. To make a new page, you just need to go to the LinkedIn Pages section, and click on “Create your Page”. If your company doesn’t have a LinkedIn Page, the first step to developing a campaign is to create one, which is required for specific advertisement types, such as sponsored content. Besides, you will be able to know which are the most relevant metrics to watch for. Having a clear purpose for each campaign makes it much easier to draw strategies, define the best types of ads, and also select your target audience. One of LinkedIn’s advantages is that it uses objective-based advertising, which means you can develop a campaign by choosing your goal first, and then choose the formats according to it. With the sponsored content, text ads, message ads, and dynamic ads, you have the opportunity to develop different strategies for each one and choose which type better suits your purposes. LinkedIn also gives you the possibility to use different types of ads, which enables you to create even more effective marketing campaigns on the platform. Have Access to Different Advertising Types You can go beyond adding standard demographic criteria and set the ads to appear according to industry variables, like: LinkedIn allows you to narrow your ads to target a specific audience, which increases the chances of being seen by potential leads, and helps to amplify the conversion rates. Create Target Ads Using Industry-Specific Variables This means by advertising on LinkedIn, you will have the power to show your company, products, and services to people who can impact the decision process of, for example, hiring a new supplier, or buying software, in their enterprise. With more than 750 million users, 4 out of 5 users are decision-makers in their companies, according to LinkedIn data. LinkedIn has become the main social media platform when it comes to professional networking. The benefits of advertising on LinkedIn Reach a Professional Audience It can help you to reach a wider audience, creating brand awareness, but without having to spend much. The text ads appear on the column on the right side of LinkedIn’s page or the top. Spotlight ads: advertise special offers.Follower ads: increase visibility to your LinkedIn company page and gain more followers.You can make dynamic ads in 3 formats, each one with a different purpose: LinkedIn uses the personal data from your target audience to tailor the content and create a more effective ad for each person. Dynamic Adsĭynamic ad is a type of personalized ad where the content changes according to the person that is seeing it. To avoid flooding the users’ inbox, LinkedIn prevents that the same ad is sent in a short time to the same person. This allows you to have a more personalized conversation with possible leads, and stimulate engagement. Message Adsīy using message ads, you can deliver messages directly to your audience’s LinkedIn inbox from a personal account. You can make it in different formats, using a single image, a carousel, or a video, for example, the post will be labeled as “promoted”, to enable users to know that it’s an ad. Sponsored Content is the type of ad where you will create a post and sponsor it to appear on your target audience timeline among the organic content. You will be able to define your marketing objective, select the type of ads you desire to use, choose your target audience, create ad accounts, control how much you want to spend, and track results. LinkedIn Campaign Manager is the place where you are going to create and manage the ads for this platform, as the name already implies. It’s important though to get to know the platform’s particularities and features to make the most of it. If you have a B2B (Business to Business) company, inserting LinkedIn in your marketing plan is essential, and that includes learning how to use LinkedIn Campaign Manager.įocused on professional networking, the platform is the perfect place to reach decision-makers in the companies you want to close deals with and speak directly to them.īy creating ads on LinkedIn, you can target them to a specific audience, conquering more visibility, leads, and, consequently, selling more.
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